Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904 million in Q1 2026, up more than 40% in a […]

Learn how to build an AI SEO agent from scratch to automate important tasks like keyword research and topic clustering.

We reviewed the best AI search engines so you can choose the right one for your needs.

Google invests €13B in Finland to boost digital infrastructure, clean energy, create jobs, and support local environmental initiatives.

Today Google announced new local energy partnerships — including our first ever agreement for a nuclear plant life extension & uprate — to contribute to a resilient, aff…

The creative idea rests on a simple tension: meditation and running may appear to be opposite practices, but both demand focus, discipline and the ability to stay present.

As part of the remit, the agency will develop PR strategies around BTL's public education campaigns and initiatives, provide issues and crisis communications support where required, and work to strengthen the movement's visibility and reputation in Singapore.

With 80% of its active customers analysing their spending each month, Trust Bank tells MARKETING-INTERACTIVE why it is betting on conversational AI to make everyday banking easier.

Instead of trying to make Carlsberg look younger by distancing the brand from its past, Jalan Carlsberg embraced the kopitiam mantle and injected it with new energy.

This year’s finalists reflect a shift towards purpose-led, community-driven and tech-enabled marketing.

In conversation with MARKETING-INTERACTIVE, Charissa Beh, brand marketing lead, TikTok Shop Singapore, said the decision to take the campaign offline came as brands increasingly experiment with experiential formats to reach consumers.

The activation sits within IKEA Singapore's broader “Make space for what you love” campaign, which takes inspiration from Singapore's compact homes and increasingly busy lifestyles.

Who needs to learn French, when you can learn to speak fashion.

Anthropic has appointed Antonia Sanda to lead ANZ communications as the Claude maker expands its Sydney team and recruits a founding APAC field marketing leader in Singapore.

The updated terminology aims to clarify the purpose of each campaign type.

A move by Australia’s government to switch feeds to chronological defaults may prove to be a kind of trial balloon for other markets to gauge impact and effectiveness.

New regulations will require social platforms to allow users to set chronological feeds as the default.

The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.

The app will bring in creators to host screenings and Q&A sessions and will also present a special event with actors Caleb Hearon and Zooey Deschanel.

The platform rolled out an artificial intelligence-powered summary that offers trend insights on follower and viewer engagement.

The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.

See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.

Google Ads’s AI Dashboards let advertisers turn simple text prompts into visual reports with AI-generated summaries.

Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1.

Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.

Imagine your director sends you a chat message Monday morning: Our average order value dropped 7% in January, but total revenue stayed flat. Why? If you’re a data practitioner, you know why these types of questions can be tough. They’re totally open ended. There’s not a single root cause […]

When building consumer-facing generative AI applications,  balancing high generation quality with fast response times across diverse media types, can be challenging. KDDI, a major telecommunications carrier in Japan, tackled this challenge head-on when they developed Buffmee, their consumer […]

Enterprise agent adoption isn’t one-size-fits-all. While many teams will opt for managed commercial platforms, such as Gemini Enterprise Agent Platform for turnkey agent deployment and governance, developers with bespoke workflows or custom execution engines often choose to build their own […]

Google is partnering with Missouri to provide 1.1 million students free access to Gemini for Education and career certificates. See how to get started.

We’re partnering with Nevoya and the Center for Green Market Activation (GMA) to deploy 25 electric semi trucks.

Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.

Your first 50 pages can tell you whether the next 5,000 are worth building. Here’s how to turn a pilot into a scaling decision.

Executive Summary  Since the release of our May 2026 report detailing adversarial misuse of artificial intelligence (AI), Google Threat Intelligence Group (GTIG) has observed forward leaning adversaries transition from basic prompting to agentic AI workflows and AI-enabled automation. In these […]

We’re introducing AlphaGenome Atlas, a database predicting the effects of every possible single nucleotide variant in the human genome.

Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.

“This first series has taught us a lot — including from the conversations it's sparked — and we'll take these learnings into whatever comes next.”

High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.

We took to Route 66 to help Main Street entrepreneurs build confidence with AI. Explore free tools at Grow.Google/SMB.

Google said "the changes mark the largest reduction in quality of service ‌at the world's most popular internet search engine in its 29-year search history."

How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle in between.

From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.

Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design.

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.

More data isn’t the answer. Understanding the people behind it is what drives better decisions.

Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.

The furniture brand is recruiting five self-professed bad sleepers to test its mattresses over 20 nights as part of its new "Bad sleeper programme".

The app’s new guide features a four-step overview designed to help marketers make the most of their ads and align with platform trends.

The platform’s latest data shows that Gen Z may miss out on connection opportunities for fear of bothering people or sounding inauthentic.

A survey from UMass Lowell’s Center for Public Opinion found that the Meta CEO was equally and deeply unpopular on both sides of the political spectrum.

More countries are exploring bans and restrictions, but a truly effective proposal has yet to reveal itself.

The appointment is aimed at strengthening how Maybank Singapore engages customers and stakeholders across digital and social channels.

The stage may be where the performance happens, but the fandom stretches far beyond it.

The next phase of AI in marketing may be less about generating more content or automating individual tasks, and more about co-ordinating the systems, the data and the decisions behind the customer experience.

Where others see red as a warning, CIMB sees a signal to move forward.

If you’re running marketing for a real estate brand, you already know the deal. Zillow, Realtor.com, and Redfin sit at the top of nearly every high-volume query, and AI Overviews are quietly compressing what’s left of the informational clicks below. That’s the real estate marketing challenge […]

Topic clusters help you earn visibility in search engines and on AI search platforms. Follow these 5 steps to create them.

More than half of respondents aged above 40, or 52.5%, said they belong to more than 20 communities, compared with 39.1% of younger respondents.

We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.

We’re partnering with Cathay Pacific to test our AI-powered contrail mitigation technology on ultra-long-haul flights.

The appointment forms part of a new two-division leadership structure for Mastercard in Southeast Asia, aimed at sharpening its focus across markets with differing economic profiles and levels of digital maturity.

Club Med has consolidated media planning and buying across 14 APAC markets with FABCOM, moving towards a regional performance hub model rather than a market-by-market agency roster.

The appointed agency will be tasked with three key areas: developing a rebranding strategy for MOH's social media presence, managing and producing social content, and conceptualising a new mascot and its accompanying brand story.

The most advanced thing in the room should be the thing you notice least.

The activation will transform the heritage food destination into a Bavarian-inspired festival ground, building on the beer brand’s Satay Street celebration last year.

We’re supporting 16 organizations across Asia-Pacific using frontier AI to tackle challenges in climate, agriculture, and biodiversity.

RevOps versus Sales Ops is a distinction that matters more than most organizations realize. Sales Ops makes the sales team more efficient. RevOps aligns sales, marketing, and customer success to grow revenue across the customer lifecycle. The two functions are related and frequently confused, but […]

We’re bringing listening mode to iOS, and on Android, keep live translations running while you’re using other apps or when your screen is locked.

When Google's Finance Engineering team needed to modernize their legacy data layer, they chose Spanner, a globally distributed, strongly consistent, multi-model database with high availability capabilities. But migrating to Spanner without taking production services offline was a daunting […]

Key Takeaways What does the term “meta tags” cover, and which ones matter for SEO? Some of the advice out there is outdated, and plenty of tags that sound important don’t really affect your rankings. This guide covers the meta tags for SEO that influence how search engines and AI tools read […]

As a global media and technology company connecting hundreds of millions of users to finance, sports, and entertainment platforms, Yahoo operates a massive data infrastructure where analytics workloads must run continuously at high speed. In deadline-driven data environments, relying on fixed […]

Lyria 3.5, our best-sounding music generation model, is now available in the Gemini app and the Gemini API. Lyria 3.5 brings more expressive vocals and richer musical ar…

Moving Large Language Models (LLMs) from experimental prototypes into enterprise production exposes a critical truth: your infrastructure dictates both your performance ceilings and your unit economics. Standard hardware benchmarks often ignore a fundamental reality—not all LLM requests stress […]

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.

The tour will head to Jakarta from 21 October to 1 November, with the experience taking over Senayan City Mall.

The collection will roll out progressively across key APAC markets, including Australia, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Want to know the latest from Google Cloud? Find it here in one handy location. Check back regularly for our newest updates, announcements, resources, events, learning opportunities, and more. Tip: Not sure where to find what you’re looking for on the Google Cloud blog? Start here: Google Cloud […]

Alongside the music-led push, Klook has launched a "Travel diagnosis quiz" that turns different travel habits into six food-inspired personalities.

The changes are part of CNBC's broader international programming adjustments, the spokesperson said, aimed at ensuring the unit continues to serve its audiences best.

Turns out, Dyson's latest launch is giving brands plenty to chew on.

Developed by Havas Creative Spain, the campaign introduces an “invisible heart” as a new symbol for Madrid’s energy, lifestyle and cultural identity.

The Hublings came together to form a fifth network bar, visually representing the stronger connectivity offered by 5G+.

Timed alongside the franchise’s 20th anniversary, the activation sees Lightning McQueen move from the Piston Cup to the Formula 1 Italian Grand Prix.

Scooping up this week's biggest stories right here.

G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend […]

An overview of upcoming training sessions from the Google AI Educator Series (GES), and how teachers are putting these tools to work.

Three new voice-activated features will change the way you use Google Workspace products.

August 31 - September 4 Stateful processing is available in BigQuery continuous queries in PreviewStateful operations significantly expand what’s possible with BigQuery continuous queries. This feature allows users to leverage functions like JOINs, aggregations, and windowing functions directly […]

HHMI Janelia, Google and partners mapped the brain and central nervous system of a male fruit fly, a key model organism in science.

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative. 

WeatherNext 3, our most advanced global weather AI model, is now in Search, Gemini, Maps, Google Maps Platform, and Cloud.

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.

Sales leaders keep adding tools to the stack — conversation intelligence, content libraries, coaching platforms, LMS modules — and still can’t answer a basic question: are reps actually ready to sell?

Use long-tail keywords to drive quality traffic to your site from search and AI. Here’s how.

Integrating modern generative AI capabilities into Kotlin applications shouldn't require juggling raw HTTP clients or bridging disparate Java libraries. Today, we're excited to announce the 1.0 release of the Google Gen AI SDK for Kotlin (google-genai-kotlin). You can dive right into the code, […]

For the ninth consecutive year, Gartner® has named Google a Leader in the Gartner Magic Quadrant™ for Strategic Cloud Platform Services, positioned furthest for Completeness of Vision. […]

Key Takeaways You spent time crafting what you thought was a great meta description for your page. You agonized over word choice and character count for what felt like hours, only to have Google ignore it and choose a random sentence from your content to display as the search snippet.  Why? The […]

In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.